Secrets about email marketing that can increase email’s open rates

A successful business will always integrate email marketing into its marketing strategy, it is the most effective way of getting your message to your customers

It may seem to be out of date, but email marketing that has been done efficiently can be especially effective in attracting and keeping your target customers.

Photo by Austin Distel on Unsplash

If you’re struggling with email marketing in order to reach your customers, the following secrets about email marketing are sure to help you gain more subscribers and increase your email open rates.

Email Marketing Secrets

Make your subject line relevant to your target demographic

• Email marketing means sparking a desire in your customers and making sure your email stands out when they reach their inbox.

Email marketing is about being a friend to your customers

• Using friendly language is an easy way to make your subject lines or email content more engaging, leaving customers feeling like your company cares about their business.

Provide incentives based on your current open rate

• Writing more engaging copy will help you drive more sales from all of your customers, even the ones who are already invested in your company’s product or services.

Photo by LumenSoft Technologies on Unsplash

Most people think that email marketing is dead, let me remind you that email marketing is not dead and it is still very effective.

Do you know that?

Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media.

You can learn more about that here

I have also shared some secrets about email marketing, if you implement it in your email campaign, it can increase your email’s open rates.

How to start email marketing?

There are many email marketing tools out there available on the internet to get started. The only thing you need is a Website/Blog/Landing Page to collect Leads information like Name and Email.

I strongly suggest you some of the best email marketing tools,

1. GetResonse
2. Aweber

You can pick any one of these, GetResonse or Aweber according to your business needs.